the analysis of land use utility matrix based on human and natural criteria in residential areas is the necessity and issues that planners in urban and rural areas in terms of access to communication network, central location, weather, noise and etc are a turning point for how optimal use is of resources. the aim of this study is to identify the level of user desirability in rural areas of Binaluod county. in this study, 14 user groups with 52 % of land use terms of central location, access to communication network, smell, facilities and equipment, slope, air, sound and vision were investigated. the present study is descriptive - analytical and data collection were collected in the field method by 48 local experts in eight villages. the results show that based on the four alternatives (4: Completely desirable and 1: totally undesirable) the bakery users with an average of 3/99 and the gymnasium with an average of 4 have made the highest compatibility in terms of the desirability of the location and land of the historic tank with /38 and the dilapidated housing with 3/40. Also, the average utilization rate of land use in the village of Zashk 3/74, in the village of Dehno 3/82, in the village of Jagherz, 3/78, in the village of Abedeh Alya, 3/89, in the village of Nochah equaled 3/92, in the village of Hesar Golestan 3/76, In the village of Hesar Sorkh 3.79 and finally in the village of Ruhni, the utility rate was 3.80. the results show that despite the wide range of land use changes outside the context of study villages, the level of land use within the rural fabric is desirable in terms of quality of high - order location, 3/81.