The journey from championship to Sportsmanship status is a very difficult but possible way, so purpose of the research was to design a model for developing sportsmanship champion in the sportchr('39')s Iranian. The present study was Exploratory qualitative research approach of grounded theory approach of Strauss and Corbin (1998) performed. The statistical population was including experts and elites who were selected by theoretical and non-random, Purposive sampling. Data were collected through interviews and field notes. The researcher reached theoretical saturation after performing 19 interviews and data from the interviews were analyzed through the coding method in three stages: open, axial, and selective. The findings were based on context include 10 components (corrupt contexts, ethics, economics, forgetfulness, ineptitude, bias, defective structure, official conflict, interaction, and indifference), Intervention-centered coding results consisted of 8 components (communication, aristocracy, religiosity, antiquity, culture, structure, politics, and society), strategy coding results including 8 components (deviation monitoring, culture building, structuring, reverberation, self-education, and training). It seems that three elements of community, sport and individual are effective in the development of athletechr('39')s athletic development and the suggested strategies of this research can help to achieve this.