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International Journal of Supply and Operations Management، جلد ۲، شماره ۳، صفحات ۸۵۶-۸۷۰
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| عنوان فارسی |
Strategic Alliance Decision-Making for the Auto Industry Base on an Integrate DEA and GM(۱,۱) Approach |
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| چکیده فارسی مقاله |
Strategic alliance promotes enterprise resources sharing and enhances the competitiveness of the marketplace. Therefore, finding a mutually beneficial partner to make a strategic alliance is an important issue for various industries. The aim of this paper is to propose a suitable method based on Grey theory and Data Envelopment Analysis (DEA). A method predicts future business and measure operation efficiency, by the use of critical input and output variables. From this, firms can find out their appropriate candidates. This research was implemented with realistic public data from four consecutive financial years (2009-2012) of twenty Auto Manufactures. The study tries to help target firm find the right alliance partners. The results show the most priori candidates in recent years. The study will be of interest for managers of Auto Manufacture in utilizing alliance strategy. |
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| کلیدواژه‌های فارسی مقاله |
Strategic alliance ، Auto industry ، Grey ، Data envelopment analysis ، |
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| عنوان انگلیسی |
Strategic Alliance Decision-Making for the Auto Industry Base on an Integrate DEA and GM(1,1) Approach |
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| چکیده انگلیسی مقاله |
Strategic alliance promotes enterprise resources sharing and enhances the competitiveness of the marketplace. Therefore, finding a mutually beneficial partner to make a strategic alliance is an important issue for various industries. The aim of this paper is to propose a suitable method based on Grey theory and Data Envelopment Analysis (DEA). A method predicts future business and measure operation efficiency, by the use of critical input and output variables. From this, firms can find out their appropriate candidates. This research was implemented with realistic public data from four consecutive financial years (2009-2012) of twenty Auto Manufactures. The study tries to help target firm find the right alliance partners. The results show the most priori candidates in recent years. The study will be of interest for managers of Auto Manufacture in utilizing alliance strategy. |
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| کلیدواژه‌های انگلیسی مقاله |
Strategic alliance , Auto industry , Grey , Data envelopment analysis , |
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| نویسندگان مقاله |
| nan wang
department of industrial engineering and management, national kaohsiung university of applied sciences, kaohsiung, taiwan
| tho nguyen
department of industrial engineering and management, national kaohsiung university of applied sciences, kaohsiung, taiwan
| hoan nguyen
faculty of economics - social, hanoi university of business and technology, hanoi, vietnam
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| نشانی اینترنتی |
http://system.khu.ac.ir/ijsom/browse.php?a_code=A-10-100-55&slc_lang=en&sid=en |
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| زبان مقاله منتشر شده |
en |
| موضوعات مقاله منتشر شده |
Artificial intelligence & expert system |
| نوع مقاله منتشر شده |
Research paper |
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